Google Adwords or Organic Listings!

This web-log is here to promote active, constructive opinions on the subject of Search Engine Optimisation(Optimization for our friends across the pond).

• Can anyone really guarantee front page listings in Google without the use of Google Adwords?
• What is considered to be spam?
• Which software is best for seo purposes?
• We are based in Blackpool, Lancashire.
• Who can see what i just did?